Crich is a company with great tradition, specialising in in the production and marketing of a wide range of baked goods, such as biscuits, crackers, wafers and salty snacks. These days Crich is managed by the Rossetto family who implemented a decisive turnaround plan with important technological investments in order to improve efficiency, competitiveness and increase its presence in the domestic and international market. The innovative ideas combined with traditional Italian dessert recipes and the solid production experience, are the main ingredients of the business model.